Execution Spheres & Playbooks
Every ORBY Growth Engineer comes equipped with domain mastery, battle-tested execution playbooks, and modern technical stack integrations.
Growth Engineering & PLG
Designing product-led growth loops, self-serve onboarding funnels, viral referral mechanics, and automated event tracking to turn product usage into revenue velocity.
- ● Self-Serve Funnel Optimization
- ● Segment & PostHog Telemetry Architecture
- ● Product-Assisted Sales Triggers
AI Workflow & Lead Automation
Building custom LLM workflows, automated enrichment pipelines, AI lead scoring models, and autonomous outreach sequences that scale pipeline 10x without headcount bloat.
- ● Autonomous SDR Pipeline Automation
- ● Clay + Make.com Data Enrichment Workflows
- ● Conversational AI Qualification Agents
Paid Performance Acceleration
High-ROAS media buying across Meta, Google Search, LinkedIn B2B, YouTube, and X. High-frequency creative testing sprints and first-party attribution.
- ● B2B Account-Based Marketing (ABM)
- ● Rapid Creative Testing Matrices
- ● Triple Whale & Northbeam Server Attribution
SEO / AEO / GEO Infrastructure
Dominating search intent across traditional search engines and AI generative discovery engines like ChatGPT, Perplexity, and Claude.
- ● AI Engine Optimization (AEO/GEO)
- ● High-Authority Topic Clustering
- ● Programmatic SEO Engine Deployment
Content-as-a-Service & Video Funnels
Short-form video assets, high-converting Video Sales Letters (VSLs), founder-led brand engine, and multi-channel content syndication.
- ● High-Conversion VSL Production
- ● YouTube Growth Funnel Architecture
- ● Automated Content Repurposing Engine
RevOps & CRM Architecture
HubSpot, Salesforce, and Close.io pipeline optimization, automated lead routing, attribution reporting, and retention lifecycle email marketing.
- ● CRM Pipeline & Lifecycle Automation
- ● Churn Mitigation & Reactivation Flows
- ● Closed-Loop Revenue Attribution
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